Your school’s website is more than just an information hub – it’s the digital front door for parents, students, and the wider community. First impressions matter, and in today’s digital age, a well-designed website can influence how families perceive your school’s values, culture, and professionalism.
At Redo, we specialise in creating school websites that are clear, user-friendly, and compliant with statutory requirements. Below, we’ve outlined the seven most important things every school website should have to attract families, support current students, and meet regulatory standards.
1. Clear Communication
Parents and prospective families visit your website to find answers quickly. Essential information like admissions details, term dates, policies, and contact information should be easily accessible. Regularly updated news, announcements, and newsletters help keep your community connected and engaged.
2. User-Friendly Navigation
A confusing website frustrates visitors. A school site should have a logical, well-structured menu, with common sections such as About Us, Curriculum, Admissions, Parents, and News. Quick links to popular resources like lunch menus, term dates, and uniform guidelines make the experience smoother.
3. Mobile-Friendly & Accessible
Over 70% of parents check school websites on their phones. That means your site must be fully responsive and display perfectly on all devices. Accessibility is equally important – from readable fonts and high-contrast colours to alt text for images – ensuring every visitor, including those with disabilities, can use the site with ease.
4. Showcasing Your School’s Identity
Your website should reflect what makes your school unique. High-quality photography, videos, and consistent branding (logo, colours, values) create a warm, professional feel. Highlighting achievements, success stories, and student work helps build trust and pride in your school community.
5. Trust & Compliance
For schools, trust and compliance are non-negotiable. Websites should include statutory information such as Ofsted reports, safeguarding policies, staff and governance details, and GDPR-compliant contact forms. Keeping this information current isn’t just about professionalism – it’s a legal requirement.
6. Clear Calls to Action (CTAs)
Every good school website should guide visitors to take action. Whether it’s “Apply Now,” “Book a Visit,” or “Contact Us,” clear CTAs ensure families can connect with you quickly. Links to parent portals, newsletters, and social media channels should also be easy to find.
7. Performance & Security
A slow or outdated website creates a poor impression. A school website must load quickly, use a secure SSL certificate (https://), and be regularly maintained to avoid broken links or outdated content. Fast, secure websites also perform better on search engines, helping your school stand out online.
Why Your School Needs a Professional Website Partner
Designing a school website isn’t just about looks — it’s about delivering a reliable, compliant, and engaging experience for your community. At Redo, we create custom school websites that:
- Prioritise parent and student needs
- Comply with education standards and policies
- Showcase your school’s strengths and identity
- Perform well on all devices and search engines
Your school deserves a website that works as hard as you do.